Projects

Group dating app connecting circles of friends through shared experiences

Product strategy, value proposition, and technical architecture to revolutionize group dating and youth socialization.

Portada del proyecto Grupper
Client
Grupper
Agency / Partner
SingularDevs
Services
Partner Creativo
Year/s
2022-2023
The Challenge

The Challenge

  • UI/UX
  • Product Design
  • Estrategia
  • Branding

The traditional online dating market, dominated by 1-on-1 platforms like Tinder or Bumble, frequently generates cold, artificial, and awkward interactions.

Despite strong demand from young adults to meet new people alongside their trusted friend circles, no native digital solution existed to connect groups of friends around shared plans (events, padel or skiing, trips, or nights out). The challenge was to conceptualize a seamless user experience and technical infrastructure capable of turning the friction of solo dating into a collective, spontaneous, and highly viral social journey.

Home screen and group discovery feed with shared leisure plans
Home screen and group discovery feed with shared leisure plans
Collective matching flow and integrated multi-user group chat
Collective matching flow and integrated multi-user group chat
Friend group creation and social profile management flow
Friend group creation and social profile management flow
The Process

The Solution

End-to-end product proposition developed from the ground up, translating the «Dating with friends» positioning into a structured platform for university students and young professionals:

  • Product Design & Value Proposition: Conceptualization of multi-group creation user flows, collective matchmaking, and curated thematic plan coordination.
  • Go-To-Market (GTM) Strategy: Acquisition channel roadmap focused on university environments, campus ambassadors, WhatsApp messaging campaigns, and social media content.
  • Technical Architecture & Scalability: Microservices-based Cloud infrastructure (Scala, Play Framework, Akka actors, and PostgreSQL) ensuring high availability and instant responsiveness under peak traffic.
Interface design and system architecture for the group dating platform
Interface design and system architecture for the group dating platform
Interactive map for joint plans, events, and group meetups
Interactive map for joint plans, events, and group meetups
Results

Outcomes & Strategic Value

The project successfully completed research, product definition, technical architecture design, and go-to-market planning, fully validated and ready for commercial execution.

Due to budget restructuring and funding reallocation prior to app store release, public rollout was paused. Nevertheless, the delivered work was established as a 100% ready-to-market strategic asset, with a proven highly-scalable architecture and an articulated launch plan.

Key deliverables

  1. 01 Product Design & UX User Flows
  2. 02 UI Ecosystem & Design System
  3. 03 Go-To-Market & Acquisition Strategy
  4. 04 Reactive Cloud Architecture (Scala + Akka)
Mockups and promotional visual kit for App Store release
Mockups and promotional visual kit for App Store release