Graphic Design and Branding

From logos to infographics. From presentations to editorial design.
Human creativity with the efficiency of AI.

Companies and Organizations

Fundación Mutua Madrileña
Wallapop
Acciona
Fundación Pfizer
Salomon
Fundación Mapfre

Do you recognize any
of these situations?

"We have a logo but it doesn't represent us"

It came from a template, was made by someone internal, or cost little. And it shows. Your identity doesn't convey who you are or what you're worth.

"Every piece we produce looks like it's from a different company"

Web, social media, catalog, cards... everything goes its own way. Without visual coherence there is no brand, just scattered materials.

"Our printed materials are not up to par"

Catalogs, brochures, dossiers, letters... pieces that are handed out and speak for you before you say anything. If they don't take care of the details, neither do you.

"The designer didn't understand us and we started from scratch three times"

Infinite revisions, ignored briefings, results that don't look like what you asked for. Wasted time and accumulated frustration.

Not just pretty. Strategic, functional, and accessible.

Design with purpose

A logo is not a drawing. It is the visual representation of your brand. Every color, every shape, every decision has a strategic reason.

Creativity + Criteria

+15 years seeing what works and what doesn't. Creativity without criteria is art. Criteria without creativity is boring. You need both.

Technical versatility

I understand design and code. If your logo goes on a website, I know how to optimize it. If your infographic goes in a PDF, I know what resolution you need.

Fast but not sloppy

AI accelerates repetitive tasks. But the creative concept is always mine. You won't see generic templates with your name on them.

Source files included

I deliver everything: AI, SVG, PNG, PDF. In high resolution. For web and print. If you ever want to modify it, you can.

Revisions without drama

Every package includes revisions. If something doesn't convince you, we adjust it. No hidden charges. No time limit within reason.

AI makes me faster.
You pay less. You win.

Faster Design Process

AI accelerates reference exploration, moodboards, and visual variations. I conceptualize, refine, and art-direct the final pieces.

Fewer hours = Lower price

If I work fewer hours on your project, you pay less. Simple. The efficiency of AI is reflected in my quote.

More design iterations

I can show you 5 design variations in the time it used to take to make 2. More options to choose from.

Production-Ready Assets

Your graphic assets are delivered ready for print, signage, or digital with the highest technical standards, without delays.

The criteria is still mine

AI suggests. I decide. With 19 years of experience, I know what works and what is just hype.

Uncompromising Quality

Faster doesn't mean careless. I inspect every vector curve, bleed, and color profile. AI assists; my criteria validates.

Fondo abstracto con formas orgánicas y líneas

I integrate AI tools since 2024. Not to replace my criteria, but to accelerate repetitive tasks. The result: I deliver faster and cheaper without sacrificing quality.

Five specialties, maximum level of detail

Infographics and Data Visuals

From 150€

Turn complex data into clear graphics that anyone understands.

  • Static infographics (PNG, SVG, PDF)
  • Custom charts and diagrams
  • Adaptation to your visual identity

Presentations and Pitch Decks

From 300€

Your idea deserves a presentation to match. Design that conveys confidence.

  • Full design (up to 20 slides)
  • Editable templates (PPT, Keynote, Slides)
  • Master slides for consistency

Animated Vector Illustration

From 150€

Unique illustrations for your brand. Original animated art that no one else has. Or static, if you prefer.

  • Custom vector illustrations
  • Animations with or without code (Lottie)
  • Optimization for web and app

Editorial Design

From 600€

Professional layout for catalogs, magazines, packaging or books.

  • Product catalogs
  • Corporate magazines
  • Board games

From briefing to final files
in 4 steps

Briefing & Visual Strategy

I analyze your industry, competition, and target audience. We define the brand tone, values, and visual territory. We establish the exact scope, required assets (print, digital, signage), and a realistic delivery timeline.

FigJam Notion Milanote Claude AI

Concept & Creative Direction

I present 2-3 distinct creative directions, not superficial tweaks. Each route includes concept rationales, color palettes, typography, and realistic mockup applications so you can visualize the impact before choosing.

Illustrator Photoshop Midjourney Firefly Ideogram

Development & Visual System

Once the direction is chosen, we refine proportions, legibility, and contrast. We design all agreed deliverables: stationery, editorial dossiers, packaging, signage, or digital templates, creating a coherent, scalable system.

Adobe Illustrator Adobe InDesign Photoshop Figma

Artwork & Delivery

Thorough prepress and technical setup: color profiles (CMYK/Pantone for print, RGB for screens), vector paths, bleeds, and optimal resolutions. I deliver editable source files, high-res print-ready PDFs, brand guidelines, and production support.

Adobe Acrobat Pro PDF/X Imprenta AI / InDesign Loom
Questions about design and branding

It depends on the service. Corporate Identity: 2-3 different concepts. Infographics/Presentations: 1 proposal with variations. Illustrations: Initial sketch to approve before finalising. I always include revisions.

Always editable source files: AI (Adobe Illustrator), InDesign, SVG, PDF and PNG/JPG/TIFF in high resolution. If you ever need to modify it or hire another designer, you have everything.

Not for the creative concept. AI can help me generate colour variations, textures or explore references. But the concept, art direction and strategic decisions are always mine.

Yes, all my work includes unlimited-use licence for the client. You can use it on web, print, merchandise, social media, packaging, etc.

It's never happened in 15+ years, but if it does: we talk. Either the briefing wasn't clear (we redo it), or there's an expectation mismatch (we figure out how to align), or we simply don't connect creatively (I refund the deposit).

Yes. The most common: Branding + Corporate website (full identity + professional site, 15% saving), Logo + Presentation + Web (startup launch pack). Ask for an integrated proposal with discount.