The challenge was less visual and more structural: organizing highly diverse functionalities across 5 modules—clinical recommendations by profile, cognitive prevention games, health dashboard, editorial content, and third-party agreements—without the user feeling like they were using five different apps. A progressive onboarding was designed to collect background and vital data, alongside a medical recommendation system filtered by gender, age range, and specific risk factors.
The resulting design system covered key iOS native stack patterns: integration with Apple Health, Face/Touch ID, push notifications, and Apple Pay, with GDPR-compliant architecture right from the first screen. The target audience—Generation X with private insurance and an active digital profile—dictated every decision: clear language without medical condescension, a visual hierarchy prioritizing action over information, and a scalable structure to absorb the next phases of the product.
All this to try and shift the reactive model ("I go to the doctor when something hurts") towards a proactive one.
