The main goal was to modernize the brand's digital presence, elevating the user experience (UX) and optimizing the conversion flow through a cohesive and elegant interface (UI) that reflects the establishment's modernist essence.
- UI/UX Design: Creation of an intuitive, conversion-centric information architecture guiding the user from service and activity exploration to a simplified booking process.
- Design System: Implementation of a scalable design system to ensure visual consistency across the website, defining typography, color hierarchies, interactive components, and reusable design patterns.
- Workflow: Development of high-fidelity prototypes and wireframes using Sketch, focused on scalability and component adaptability for the development team.
The result was a visual and functional experience that balances the historic prestige of the spa with the usability needs of today's digital user.
