The goal was to conceptualize and develop an interactive educational platform to spread science and energy content, raising the visibility of women's roles in the sector. The main challenge lay in connecting visually and technically with a young audience (Gen Z), steering clear of chromatic or formal gender clichés while conveying innovation, dynamism, and the future.
During the technical phase, I laid out the entire frontend using a strict Mobile-First approach with HTML5, SASS, and Vanilla JS, optimizing performance and interaction loading through preloaders. The project was consolidated by delivering a structured design system for backend developers and creating custom email marketing campaigns for Brevo, covering the complete cycle from ideation to the final interactive product.
