"Passport to your dreams" was a mobile application, developed to raffle off great trips and exclusive bibs among buyers of Salomon products, with gamification of the purchasing experience
Through a mobile app, users could earn points in different ways. On one hand, those buying Salomon products received QR codes that, when scanned at official stores, awarded points. On the other hand, specific challenges were included to add a gamification component. These points accumulated in a personal profile, allowing each user to track their progress and aim for the main prizes: trips and race bibs for the best international trail running races.